Blogging

The BEST Content Strategy to Reduce Overwhelm this Christmas!

Entrepreneurs fall into one of three categories when it comes to creating content and coming up with ideas for blog posts and social media.

  1. Type A: Has SO MANY ideas whizzing around their head they never get round to using them at all or don’t know where to start with planning and creating content!

  2. Type B: Sits down to write some content for their blog, email or social media accounts and suddenly they have NO CLUE what to write and feels completely stuck.  #screenstare

Content Marketing Ideas for Entrepreneurs

Ooh you're going to have so much fun!  I mean it!  Creating content can and is fun!  I love writing, so blogging is a perfect for for me, but if you hate the idea of writing a 1000 word blog post, there are still a ton of other ideas you can use in your content marketing strategy!

Here’s a list of different types of content marketing that you can save for future inspiration!

7 Mistakes Small Business Owners Make

Let’s have a look at 7 of the biggest mistakes that small business owners make.  Are YOU making them?  Find out here!  Don’t worry if you are, I’ll also tell you how to fix them!

5 Tips for Making Your Social Media Images POP!

Design.  Copy.  Calls to Action.  Photos.  There's a lot that goes into creating an image or graphic on Social Media and these are just a few of them!  In this post, I want to share with you 5 Tips for Making Your Social Media Images POP!

Making an image in Canva for social media is pretty easy once you understand the layout and tools.  Most people start off with a free Canva layout, change the text and maybe the background colour and you're done!

How to Find Free Photos for your Blog

 

Ah, the age old question! “How (and where!) can I find free photos for my blog?”  Which then leads into..”How do I know I can use them?” And “How can I tell if my images are being used illegally?”

The internet is literally overloaded with photographs, images and graphics.

It used to be that a simple Google image search gave you exactly what you needed - photos for your blog.

But the problem with this is that people were (hopefully unknowingly) committing a crime and using copyrighted photos on their website or blog.

Businesses were getting sued.  People were paying out thousands of pounds in compensation, all for the use of an image on their website.

A couple of years back, Google added a single small line of text under each image when you clicked on it

‘This image may be subject to copyright’

The issue with that, is that it only says ‘may’ be copyrighted.  Which means most people automatically think: “well, it may not be, it doesn’t say it actually is” - and use it anyway.

The thing is, photographers, designers and businesses can (and do) track their photographic property online.

There are several ways this can be done.

Before we look at where you can get free photos for your blog (without getting sued) let's look at how you can protect your own images online.

How to Protect Your Images Online

Watermarking Your Images

The most obvious way is to watermark your images.  But this creates a huge problem - you get a big ugly watermark across the middle of your photo.

Ok, so you could put a smaller, more delicate watermark on, or a company logo, but regardless of which route you choose, your image can be easily stolen and your watermark or logo removed.  Anyone with even a basic knowledge of a design editing programme like Photoshop, can do this in minutes.

Disable Right Click

A few years back, this was the hot thing to do.  Website designers and platforms made it a selling point - your images would be safe with them as their platform allowed you to disable right click and therefore prevent people from right clicking and saving your images.

The problem with this method, is that the majority of viewers will see your website on their mobile or read your blog on their iPad.  

Where are you reading this blog post right now?  If you’re not on your phone or tablet, I bet you have read something on your phone in the last 30 minutes!

So why is this a problem?

Because you can simply tap and hold any image online (regardless of disabling right click scripts) and save the image straight to your phone or tablet.

And even if that could be avoided (which it can’t) you can also simply screenshot an image.

No luck there either then!

Flash

Nope, not The Flash (hi Barry Allen!!), Flash software.

Flash was a huge part of the web 15-20 years ago and pretty much everything was created with this software.

But then, people fell head over heels for Apple.  And Apple products don't run Flash, so millions of iPad, iPhone & Mac users wouldn’t even see your beautiful photographs.  Pretty horrific if you’re a photographer, and bad for everyone else too!

Shrink Wrapping Images

This was a process of adding a transparent layer over the top of an image using JavaScript. It meant that anyone trying to save your photo from your website or blog would end up with just a blank image, if that.

The problem with this is that it is also easy to get around, if you know how.

So what can you do to stop your images from being stolen online?

In short, not a lot.  Basically, if you don't want any risk of your images being stolen, don’t post them online.  That goes for your website, blog and social media accounts.

But that would make for a pretty boring world now wouldn’t it?!

There are however, a couple of things you can do to deter someone from stealing and using your images.

Add Copyright In Camera

Check to see if your camera allows you to edit the EXIF data in-camera.  Most decent ones do and you can snap away, knowing that your copyright information is automatically being applied to every photo your take.

Copyright Your Images On The Backend

When uploading your images to Photoshop or Lightroom, edit the EXIF data with a copyright infringement notice, your name, website and email.

Use A Logo, Rather Than A Watermark

If you are a photographer or artist or designer, put a small but visible logo in a corner of your photo.  This won't completely stop a thief from stealing it, but it will make their job one step harder as they will then have to remove it.

Besides, a logo is great for brand recognition, so see it as a good thing, not a bad thing!

Upload Lower Resolution Images To Social Media & Your Website / Blog

Photographers in particular hate the idea of doing this!  But I promise, as a professional Wedding & Portrait Photographer myself, only you ‘may’ see a slight difference in the quality.  The average person viewing your photos online won’t notice a thing.

Add A Free DMCA Badge To Your Website

The DMCA protects all your website photos and videos.  You can sign up for a FREE account here or pick the low cost monthly account for advanced protection & services.

The DMCA offer a free takedown service if your content is stolen too.  If you use wordpress, grab the plugin, or simply insert a small piece of code onto your website yourself.

Reverse Image Search

If you’re really worried, you can run a ‘reverse image search’ and find out if your photos are being used elsewhere on the web.  But if you have many images, this pretty time consuming!

Some people simply don't realise that they are breaking the law by using your content and a simple call or email to let them know will usually result in them apologising profusely and taking the content down themselves.

To use reverse image searching, go to https://reverse.photos/ and upload your image.  Check to see if any of your images match the results, click on it and visit the website to see who is using it.

So, now you know how to protect your images online, what works and what doesn’t, let’s get into how you can find free, legal photos for your own website or blog.

Where to Find free photos online

There are actually a ton of different places where you can source free, legal images for your website or blog.  This following websites contain are my absolute favourite places for finding free stock images online and are suitable for commercial use.

There are many other sites available, and some are good, some not so good.  I know that just like me, your a busy Entrepreneur, so I'm only going to give you the very best!

The most important thing to check is that the image you are about to use has a Creative Commons License.

Canva

By far, Canva is my favourite for sourcing stock images as well as creating infographics, blog headers, webinar slides and so much more.

Canva has over 1,500,000 free and premium stock photos which are fully licensed for you to use.

Not only can use their free photos for your website and blog within a graphic or design, you can also create a design that contains a full width image and download it to use in another editing programme such as Photoshop.

just-canva-it-online-canva-course-entrepreneur-notton-house-academy.jpg

Want to Learn How to Design Beautiful Images to Attract Your Target Audience?

Click here to find out more about Just Canva It!  The ultimate online Canva course for Entrepreneurs!

 

Sometimes though, you may want to find free photos from other sources and upload them into Canva, or use them elsewhere.

Here are my top 5 sites to grab your free photos from!

Pixabay

I love Pixabay too!  It’s next up on my list as they have a great selection (over 1.4 MILLION!) of free photos, videos, vectors and illustrations and graphics for you to use.

Pexels

Another fabulous website for free stock photos is Pexels, which you can use for commercial purposes without having to give attribution to the owner.

INSERT PIC

Pexels have also launched Pexels Video where you can grab free video clips too!

Burst

Have you heard of Burst?  Neither had I until recently, but I’m so glad I did!

Burst is created by Shopify and is amazing! Filled with gorgeous, high resolution free images for you to use!

Unsplash

If I’m honest Unsplash used to be hit or miss for me.  Now though, they seem to have upped their game and their selection of images is great!

Definitely check them out when you're next looking for free photos online!

Freephotos

Freephotos.cc is another beautifully designed website that hosts free photos online for entrepreneurs to use.  

The photos themselves actually come from Pexels (see above), but sometime you’ll see something on one site that you won't on another - simply due to the arrangement of the images.  Well worth a look!

How to Promote Your Lead Magnet

You’ve written a killer lead magnet and you’re pretty darn happy right about now!

It’s everything a lead magnet should be, filled with value to delight your dream client, it’s short and sweet and solves a problem.

But now what?

Well next on your to do list is to drive traffic to your lead magnet so you can start growing your email list!

High Converting Headlines - 4 Tips on How to Write Killer Headlines

When it comes down to the art of marketing, a high converting headline can entirely make or break your campaign.

More than ever before, the world is getting more competitive by the day, and it is up to the discerning business owner to come up with ingenious ways of staying at the top of his or her game.

The best way to do this is through funnelling more sales with the aid of a solid converting headline, that will engage even the most sceptical individuals into regular, loyal customers!

Your headline is one of the most important parts of your sales copy, whether this is online in a sales page or landing page, your email subject line or even in traditional marketing like flyers and brochures.

There are numerous ideas of how to write high-converting and persuasive sales headlines!  Bust the best ones all have these four tips in common:

How to Write High Converting Sales Headlines

1. Promises (albeit indirectly), that the reader / user is going to benefit immensely from the product or service.

2. A good converting headline that can easily skyrocket your sales should prove that you are actually selling what you are promoting, producing or offering. This helps the reader know that they can purchase and start using your product as soon as the next minute.

3. It is really important to paint a clear picture of the benefits of taking up your product or enrolling in your service.

4. Your headline needs to convey a sense of urgency or an element of it that your customers must act now, or as soon as possible. Make them feel that they have been missing out on a lot and right now is the best opportunity to fix this!

So, How Can You Write High Converting Headlines Easily?

One tool I absolutely love is Headlinr (yep, spelt without the 'e'!)

Once you've purchased it, it's yours forever, so no ongoing monthly fees to pay!  It comes as a handy little Chrome extension for your web browser so it's there whenever you need some inspiration!

Even better yet, you can use it for your blog titles, email subject lines, YouTube / Vimeo titles, Facebook Ads, Google Ads, Amazon headlines and pretty much anything else you can think of!

Create high converting headlines for your blog posts!

Create high converting headlines for your blog posts!

Use  Headlinr  for your Facebook or Google Advertising!

Use Headlinr for your Facebook or Google Advertising!

The bottom line is that it takes a skilful use of persuasive language, careful choice of words, and thoughtfulness to create a highly converting sales headline. 

Instead of paying a copywriter hundreds or thousands of pounds to create your sales headlines, why not try Headlinr?  I've got the Professional Team option which gives you automatic updates, new headlines and you can even add your own too!  Plus, it's currently on sale at only $37 (so that's around £25 to you and me!).  Awesome or what?!


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