Today I want to talk to you about email lists. It’s a hot subject over at our Academy Club on Facebook so I thought I’d take a deeper look into it.
Here’s my surprise…
I’m about to launch my FREE 5 Day List Building Challenge! If you want to grow your email list, all you need to do is hit the button below and I’ll add you to the free course!
More details coming up in a minute, but first, I want to go over a few things about being a subscriber to a list.
Yep, you read that right – about being a subscriber, not about having subscribers.
If you want to gain new subscribers to your own email list, and you want to keep them engaged and happy, then you need to look at what being a subscriber actually means!
The easiest way to do that is to look at your own behaviour.
How many email lists and subscriptions do you think you belong to?
10? 20? 30? More?
There’s an easy way to find out!
I’ll get there in just a sec, but I want you to think about why you are on these email lists.
Are you on my email list? If so, it’s for one of two reasons:
You signed up on my website to receive my exclusive Business Tips email, so you can build a better, more profitable business for yourself
You received a free guide, template, eBook, checklist or something else that would help you in your business and decided to stick around because you like the information and help I openly share
WHY are you on my email list?
- Why did you decide to stick around after you got your freebie?
- Why do you open and read the emails I send you?
Hopefully, your answer is “because Lesley gives me insight into things!” Or “because I learn something new every week!”
And that’s my point. You must provide value to your subscribers!
I love helping business owners to create a lifestyle that suits them – whether you want to work 24/7 or you want your business to run a bit more on autopilot, so you can spend more time with your family and friends!
It’s the entire goal of Notton House Academy. It’s why I do what I do!
I love giving you amazing tips and tricks to enable you to do those things.
And you come to expect that from me. In turn, you are excited for my emails and love reading them!
This is what you have to create with your own email list.
You must look after your email list!
If you offer a free guide, mini course, video, template or something else, you need to be able to follow up with your subscribers and give them more value every single time.
By doing this, you will create a loyal following, engaged readers and happy customers.
Let's look at your own email list subscriptions, as promised!
In a minute, head over to Unroll.me (link in the Action Steps at the end of the post)
It’s a free tool that checks your email to see who you have a subscription to, and in just one click, you can unsubscribe from them!
Look at each subscription carefully and choose whether to stay with them, if they provide information that helps you, or are beneficial to you in some way.
Leave if it’s purely spammy 'selling emails' 99% of the time!
As you do this, you’ll understand consumer behaviour even more – and you’ll know what to do and what not to do with your own treasured email list!
You may wonder why I’m telling you about it – isn’t it dangerous for me to do this? What if you unsubscribe from me?!
Well, yes to be honest, I do run that risk. But I know that if you’ve come this far with me, you are serious about building a better business, you love the tips I’ve been giving you and you want more!
Before you go and unsubscribe from eBay, Pizza Express, Argos or something else you set up years ago, I have a quick favour to ask!
I’m just putting the finishing touches on my FREE 5 Day List Building Challenge and I want to ensure I give you all the information you need!
The favour: Fill in the form below to be the first to know about the FREE email course when it launches!
When you do this, write me a note in the message section and tell me what you need from me in this course! Do you need help on finding an email service provider, help on structuring your lists or emails? What is stopping you from starting and growing your email list?
Head over to Unroll.me and look at your own subscriptions to email lists. Take a minute to see if you get valuable content from each one and ditch the ones you don’t!