Will Writing a Book Get Me More Clients?

I have to admit, writing a book has been on my radar for quite some time. In fact, all through my life, I’ve written stories and started various fiction and non-fiction books, purely because I love writing and have so much to say!

But writing a book for my business, as a way to generate more visibility and be able to reach and help thousands of more entrepreneurs, - that is something that I AM going to do - and finish!

Today I’m honoured to bring you a fabulous guest blog post by Publishing Consultant & Coach, Jessica Kingsley!

The 7 Proven Pillars of a Successful Business

You started your own business because you want to have a different lifestyle.  You want time and money to spend with your family and loved ones. Like many people, you want to do something you’re passionate about and make a difference in the world.

To do this, you need to have the financial freedom and flexibility to choose your own hours.

You don’t want to be chained to a desk or stuck in the corporate rat race!

Imagine walking up in the morning with 1000’s of new customers, more money in your bank account and connections all over the world!  

Do What Makes Your Heart Sing

Today’s guest blog comes from Mindset & Self-Care Coach Amy Stammers as she tells us her journey of creating the life and career she dreamed of.

Her story is one of ups and downs, challenges, and bumps in the road and how she found her path to becoming an entrepreneur doing the one thing that made her heart sing!

13 Ways to Validate Your Online Course Idea

I’m going to kick things off with a little tough love: There is no point in spending your time, and energy creating an online course that nobody wants!

So many people make this mistake!

If you want to sell your online course, you need an audience who is ready and waiting to buy it!

This means you must do one of two things:

  1. Create a content that your audience wants OR

  2. Get a new audience!

There is no getting around it!

Obviously, the easiest way is to create a course that your current audience wants!

How to Balance Being an Entrepreneur and a Mum

When you’re an entrepreneur, especially in the first stages of just starting your own business, your time seems to be your most stretched resource.

Many people choose to have a ‘side hustle’ which they want to develop into a business, all while maintaining a full-time job and having to juggle the demands of home and family life, and it seems to achieve everything you must never sleep or spend any time for yourself!

Finding the time to invest in your business just as much as your family is hard, and the pressures of both don’t let up the larger your business grows.

How to Master Your Message & Attract High End Clients

What is your brand’s message? What do you tell people you do for a living? How do you attract a steady stream of high-end ideal clients to your business?

I’ll give you a clue - it’s all in your messaging.

What is my ‘Message’?!

- and why is it so important?

The core message of your business is your why, what, where, when & who.

This can sometime be quite a mouthful!  And not always what you should be saying when you are simply being introduced to someone (or introducing yourself to a potential client).

Your brand message is a variation of your core message and IS what you say!  

It could also be your tagline, slogan or part of your 60 second pitch.

When someone asks you “What do you do for a living?”, what is your response?

Do you stumble over your words or give a long drawn-out answer?

Or do you have a quick, specific sentence or two that rolls off the tongue?

Your brand message should be specific and clear, focusing on a particular problem and outcome.

For example, mine is:

“I help female entrepreneurs to get more online visibility, grow an audience of highly engaged, ideal clients and create a sustainable & profitable online business.”

Do you see how it connects to a particular group of people, tells them how I can help them and speaks to their ultimate goal?

So Why is Mastering Your Message so Important?

As an entrepreneur, you need to be able to speak directly to your ideal clients to enable you to attract and grow that audience.

To do this, you need to clearly define and understand who you are speaking to.  

If your messaging is too vague or tries to speak to everybody, you’ll end up speaking to nobody!

For instance, if I said:

“I help people create online businesses”…

Well that’s great and all, but you wouldn’t really feel like I was speaking directly to YOU and you probably wouldn’t follow me, be in my Facebook community, email list or be particularly interested in buying anything from me.

It’s not SPECIFIC enough!

Your audience needs to feel that you are speaking directly to them.  You know that feeling on a date when you only have eyes for one person - that you’re the only person in the room?

That’s how you need to make people feel with your brand message.

Take a moment to look at your brand message and see what it says to your audience.

Need Some Help Mastering Your Message?

Run it through this quick checklist:

  • Who does it speak to specifically?

  • What do you do?

  • How to you help your ideal clients?

  • Where does working with you get them?

  • Is it short and sweet?

  • Can you remember it easily?

By mastering your message, you create an instant connection with your ideal clients which then starts the Like, Know & Trust paradigm.

If you’d like some help to master your own brand message and use this to attract a steady stream of ideal clients (and revenue) into your business, join my FREE event on Facebook ‘Master Your Message & Attract High-End Clients’ and book in your FREE call with me!

And hey, if you’re not a Facebook user (say what now?!) you can just grab you’re free call here!

Be quick though, this event is only happening THIS WEEK (Friday 5th October - Friday 12th October 2018). After that these breakthrough and business changing calls go back up to their regular price of £97!

And yes, there is limited availability, so don’t delay!

Content Marketing Ideas for Entrepreneurs

Ooh you're going to have so much fun!  I mean it!  Creating content can and is fun!  I love writing, so blogging is a perfect for for me, but if you hate the idea of writing a 1000 word blog post, there are still a ton of other ideas you can use in your content marketing strategy!

Here’s a list of different types of content marketing that you can save for future inspiration!

Success Habits for Entrepreneurs

Being a successful entrepreneur is about more than just having the right product or service - it’s also about creating a ‘pattern’ for success that you can follow on a daily, weekly & monthly basis. These habits will define your working day, your goals and, ultimately, how successful you are.

Today, I want to share with you nine success habits for entrepreneurs so you can steal them and use them for yourself!

The Entrepreneurial Roller Coaster of Life

I get it, its super tough when you first start out in business, the thoughts & emotions that run through your body and mind when you first begin are like a huge soul-destroying tsunami.

What are people going to think?

What If…?

What about money?

What if people don’t buy it?

We’ve all been there. Yes, even the ‘big boys’ at the top. They all started out just like you and I.

The life of an entrepreneur is sometimes cruel, and I am not going to try and dodge the subject at all.

How to Automate Your Business {Guest Post}

Today’s Guest Post is from entrepreneur Angela De Souza! Angela tells her story of how she came back to finding her passion in her business, through automating key tasks and focusing on what she loves!

If you’re looking at ways to automate your business, read on as Angela has some great tips for you too!